10 Email Automations That Increase Sales

10 Email Automation That Increase Sales

By Spencer Lamoure | Email Marketing Specialist

Introduction

If you’re running a Shopify or BigCommerce store, you already know that email marketing is one of the most effective ways to drive revenue—but only if you set up the right automations.

Many store owners rely on one-time email blasts, but that’s leaving money on the table. Automated emails run in the background, nurturing leads, converting first-time buyers, and bringing back lost customers—all without extra effort on your part.

In this guide, I’ll break down the 10 essential email automations every eCommerce store needs to maximize revenue, increase repeat purchases, and improve customer loyalty.

1. Welcome Series (For New Subscribers)

📩 Why It’s Important:
New visitors are most engaged when they first join your email list. A welcome email sequence builds trust, introduces your brand, and encourages the first purchase.

✅ Best Practices:

  • Send immediately after signup.
  • Offer a first-time discount or incentive.
  • Share your brand story & best-selling products.
  • Include a strong call-to-action to shop now.

📌 Example Subject Line:
"Welcome! Here’s 10% Off Your First Order 🎉"

2. Abandoned Cart Recovery (For Lost Sales)

🛒 Why It’s Important:
Over 70% of online shoppers abandon their carts—but the right email sequence can recover those lost sales.

✅ Best Practices:

  • Send 3 emails: 1 hour, 12 hours, and 24 hours after abandonment.
  • Show a product image to remind them what they left behind.
  • Offer a discount or free shipping in the final reminder.

📌 Example Subject Line:
"Forget something? Your cart is waiting! 🛒"

3. Post-Purchase Follow-Up (For Customer Retention)

💡 Why It’s Important:
Your relationship with customers doesn’t end after their first purchase. A well-timed post-purchase email can turn one-time buyers into repeat customers.

✅ Best Practices:

  • Thank them for their order & provide shipping updates.
  • Suggest related products or upsells.
  • Offer an exclusive discount for their next order.

📌 Example Subject Line:
"Thank You! Here’s 15% Off Your Next Order 🎁"

4. Win-Back Campaign (For Inactive Customers)

🔄 Why It’s Important:
Many customers stop purchasing after their first order—a win-back email re-engages them.

✅ Best Practices:

  • Send after 60-90 days of inactivity.
  • Offer a personalized incentive (discount, free shipping, exclusive access).
  • Make it urgent (e.g., "Offer expires in 48 hours!").

📌 Example Subject Line:
"We miss you! Here’s 20% Off to Come Back ❤️"

5. Product Recommendation Emails (For Upselling & Cross-Selling)

📦 Why It’s Important:
Customers are more likely to buy again if you recommend relevant products based on their past purchases.

✅ Best Practices:

  • Use AI-powered product recommendations (Klaviyo, Mailchimp, etc.).
  • Personalize the email with their name & past purchases.

📌 Example Subject Line:
"You’ll Love These! Handpicked Just for You 👀"

6. Review Request Emails (For Social Proof)

⭐ Why It’s Important:
Reviews build trust and increase conversions. 90% of online shoppers read reviews before buying.

✅ Best Practices:

  • Send 7-14 days after delivery.
  • Offer an incentive (discount, giveaway entry) for leaving a review.

📌 Example Subject Line:
"How was your order? Leave a review & get 10% off! 📝"

7. VIP & Loyalty Emails (For Repeat Customers)

🏆 Why It’s Important:
Loyalty programs keep customers engaged and increase customer lifetime value.

✅ Best Practices:

  • Reward repeat customers with exclusive perks.
  • Offer early access to sales & product launches.

📌 Example Subject Line:
"You’re a VIP! Enjoy Exclusive Perks 🎉"

8. Browse Abandonment Emails (For Window Shoppers)

👀 Why It’s Important:
Some customers browse but don’t add anything to their cart. You can remind them of what they viewed.

✅ Best Practices:

  • Send within 24 hours of browsing.
  • Show images of the exact products they viewed.

📌 Example Subject Line:
"Still Thinking About This? It’s Selling Fast! ⏳"

9. Special Offers & Promotions (For Limited-Time Sales)

🚀 Why It’s Important:
Shoppers respond to urgency & scarcity. Flash sales and limited-time offers drive quick sales.

✅ Best Practices:

  • Use urgent subject lines (e.g., "Ends Tonight!").
  • Highlight best-selling discounted products.

📌 Example Subject Line:
"🚨 24-Hour Sale! Everything 20% Off – Act Fast!"

10. Re-Engagement Campaigns (For Dormant Subscribers)

💌 Why It’s Important:
Some subscribers stop opening emails. Instead of removing them, try to re-engage them.

✅ Best Practices:

  • Send an email with "We miss you!" messaging.
  • Offer a special deal or fresh content.

📌 Example Subject Line:
"Still There? Here’s 20% Off to Welcome You Back 🎁"

Final Thoughts

By setting up these 10 essential Shopify email automations, you can increase sales, improve retention, and maximize customer lifetime value—on autopilot.

Need help setting these up?
👉 Book a free 15-minute consultation to optimize your email flows!

📩 lamaelconsulting@gmail.com
🌍 https://lamael-consulting.com/

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